On why we need to find a translation for Austrian in more languages….

Conversation with my colleague over a beer, after a long day in the field:

Colleague: The ladies in your last focus group were so excited to see you.

Me: Why?

Colleague: Because you were a woman and I told them you are American.

Me: But you know I am Austrian/Ugandan.

Colleague: Yes, but American was just easier. Besides, I don’t know the word for “Austrian” in Lotuka.


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